Minehead, Somerset, 13th June 2016 – Another step forward for Somerset based Miles Tea & Coffee was announced this week.
Miles have signed up for a full membership with Visit Somerset, both brands have a vision to see Somerset not only at the fore of UK Tourism and Food & Drink but also internationally. As their relationship grows over the next few years this will see some larger marketing campaigns take place. Visit Somerset has already been working to promote Somerset with Emirate Airlines, Singapore Airlines and Cathy Pacific to name a few.
Miles and Visit Somerset recently attended the Houses of Parliament for the launch of the new Ebook to MP’s and other VIP’s. Ian Brodie MBE from New Zealand (author of the new Somerset Ebook) recently visited Miles to document their tea and coffee process, the book is revolutionary and the first of its kind.
Following the membership announcement John Turner Chief Executive of Visit Somerset has said; "I am thrilled that Miles Tea & Coffee are now working with Visit Somerset to support the Visit Somerset brand. From the £2 billion that tourism and leisure put into the Somerset economy, £600 million of that is food & drink. Clearly the Visit Somerset team is making food & drink a key priority moving forward as a key part of leisure and tourism. Working with Miles is going to open up huge opportunities not only in support of Somerset tea and coffee but also the wider food and drink sector. Miles and Visit Somerset already have exciting plans to develop a wider 'Buy Somerset project' which will be announced shortly. We are very much looking forward to jointly pushing brand Somerset!"
Sam Burton, Marketing Manager at Miles Tea and Coffee said: “This is an inspirational move for Miles, we have been creating quality blends for over 120 years and it’s important and motivating to see Miles at the cutting-edge of technology and UK products with the support now of Visit Somerset. We look forward to the future as we start working with Visit Somerset and showcasing the enjoyable moments the West Country brings.”
Miles Tea and Coffee is a family run business established in 1888. The West Somerset based business creates quality tea, coffee and hot chocolate. Following a recent rebrand Miles are promoting the West Country by partnering with local communities, West Country businesses, and sponsorship. Miles products are available in Tesco, Asda, Morrisions, Sainsburys, the Co-op and many other stores.