The Glamping Show Stamps Its Mark

Having now closed the doors on its third-year outing, it is clear the Glamping show has really stamped its mark on the glamping sector, not just in the UK but worldwide.  The 3-day event welcomed suppliers and visitors alike from all corners of the globe as far afield as New Zealand, Australia and South Africa.  Doubling in size since its inception in 2015, this year’s event welcomed over 100 exhibitors showcasing all types of different structures, accessories and services.  In fact, everything you need to set-up and run a successful glamping business. 

Wayne Clark, from The Septic Tank Store had this to say: “Thursday, the first day of the Glamping Show, was the best day we have ever had at any trade show!”

Galvin Broughton, from ASTECtherm, added: “It’s been breathtakingly amazing.  The picture in my head about how good it was going to be was great but then times that by 100 and that’s how good the glamping show has been.”

It was a bit of a soggy start to the show this year but the rain did nothing to deter well over 1,000 visitors on the first day coming through the doors to see what the glamping show had to offer this year followed by many more on days two and three.

New glamping operators visiting the show from the Wye Valley commented: “Our overall impression of the show is really good, there is such a range of different ideas and prices here that we are spoilt for choice.  We want to keep our business simple and we have seen several ways that we can achieve that here at the Show.”

In addition to the increased size of the show, the organisers unveiled three new visitor innovations this year; Meet the Experts, Top & Tail Workshops and Design & Styling Demonstrations.

‘Meet the Experts’, sponsored by Success Matters, hosted fifteen sector experts who conducted 20-minute one-to-one meetings with visitors, who wanted to get a better understanding or insight into a particular business challenge.  The experts covered a range of topics from social media and marketing through business planning and setting up a glamping site to insurance and planning.  The visitor feedback on this new innovation was exceptional, with virtually everyone who took a meeting giving it a 10 out of 10 and saying that they would like to see it run as a regular feature.  They all felt it added value to their visit and injected another level to the show. 

Also new to the Glamping Show this year were the top and tail workshops hosted by glamping consultant, Kate Morel, and aimed at new business owners who were looking to get the most out of their trip to the Glamping Show.  For the first hour of the show Kate helped 20 delegates to identify what their business objectives were and then set an itinerary for the day, providing a debrief session at the end of the day to consolidate learnings.  Again, these workshops were very well received by all who attended, giving delegates a real focus for their visit to the Glamping Show.

Saturday saw yet another new feature to the show when Nikkita Palmer Designs ran a series of design and styling demonstrations throughout the day.  For those visitors who were looking to enhance or put the finishing touches to their glamping offering, Nikkita provided some exceptional insight and knowledge in to how to create stylish interior themes to project the perfect image.

The seminar programme, which presented a wide variety of topics that applied to both new and established glamping operators, was as popular as ever with many presentations having standing room only.  However, the new floor layout with the seminar theatres situated in an open plan design in each corner of the exhibition hall made them much more accessible and an integrated part of the show adding to the superb atmosphere of the show.

Sarah Orchard, of Orchard Associates, commented: "I felt the show had really moved up a gear this year; it was fantastic; not only from a marketing professional's point of view but also that of a future glamping site owner.  Speaking to visitors who attended my seminars and ‘Meet the Experts’ sessions, I found a lot of people had returned to the show after attending last year and the year before, some of whom are well established site owners, as they still found the show added value to their businesses.  One gentleman I spoke to has run an established glamping site for the last four years but still spent two days at the Glamping Show this year to make sure he got around everything.  Now that is testament to how good the show is and the value it provides for its visitors."

TV presenter and Upcycler, Max McMurdo of Find it, Fix it, Flog it and Shed of the Year fame, was once again in attendance, presenting seminars over two days of the show to captivated audiences talking about upcycled design and how to make the most of small spaces.  On walking around the show in between times he marvelled at how the show has grown in breadth and diversity as well as size compared with what was on offer just this time last year.

Max commented: “I got to the end of the first day at the Glamping Show and I was shattered.  It’s twice as big as last year and nobody told me!  I spoke to so many exhibitors and picked up leaflets on everything from solar panels and battery packs to yurts, tents and wooden structures.  This show is awesome!”

Well that says it all; see you again next year!